TY  - BOOK
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780324582031 (hbk : student edition)
U1  - 658.8 
PY  - 2010///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
N1  - "Boone & Kurtz"; Earlier eds. published under name: Louis E. Boone, David L. Kurtz; Includes bibliographical references and indexes; Pt. 1. Designing customer-oriented marketing strategies. - Pt. 2. Understanding buyers and markets. - Pt. 3. Target market selection. - Pt. 4. Product decisions. - Pt. 5. Distribution decisions. - Pt. 6. Promotional decisions. - Pt. 7. Pricing decisions
ER  -