Harvard business review on reinventing your marketing. 

 - Boston, MA :  Harvard Business Review Press,  c2011. 
 - 262 p. :  ill. ;  21 cm. 
 - The Harvard business review paperback series .
 - The Harvard business review paperback series. .
<br/><br/> Contains articles previously published in the Harvard business review.  Includes index. 
<br/><br/><label>ISBN: </label>9781422162552 (pbk.) 1422162559 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Branding (Marketing)<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.802  / HAR 2011