TY  - BOOK
TI  - Harvard business review on reinventing your marketing
T2  - The Harvard business review paperback series
SN  - 9781422162552 (pbk.)
U1  - 658.802 
PY  - 2011///
CY  - Boston, MA
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Management
KW  - Branding (Marketing)
KW  - Customer relations
N1  - Contains articles previously published in the Harvard business review; Includes index
ER  -