The crisis of food brands : sustaining safe, innovative and competitive food supply / Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme. - Farnham : Gower, c2009. - xxx, 352 p. : ill., map ; 26 cm. - Food and agricultural marketing series . - Food and agricultural marketing series. .

Includes bibliographical references and index.

9780566088124 (hbk.) 0566088126 (hbk.)


Food industry and trade--Management.
Food industry and trade--Quality control.
Consumers--Attitudes.

338.47664 / CRI 2009