The crisis of food brands : sustaining safe, innovative and competitive food supply /
Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme.
- Farnham : Gower, c2009.
- xxx, 352 p. : ill., map ; 26 cm.
- Food and agricultural marketing series .
- Food and agricultural marketing series. .
Includes bibliographical references and index.
9780566088124 (hbk.) 0566088126 (hbk.)
Food industry and trade--Management. Food industry and trade--Quality control. Consumers--Attitudes.