The crisis of food brands sustaining safe, innovative and competitive food supply / [electronic resource] : [edited by] Adam Lindgreen, Martin K. Hingley and Joëlle Vanhamme. - Farnham, England ; Burlington, VT : Gower, 2009. - xxx, 352 p. : ill., map. - Food and agricultural marketing series .

Includes bibliographical references and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.




Food industry and trade--Management.
Food industry and trade--Quality control.
Consumers--Attitudes.


Electronic books.

HD9000.5 / .C75 2009eb