TY  - BOOK
AU  - Patricia,Maria
TI  - Brand management for international hotels
SN  - 9789380075631 (electronic bk.)
U1  - 647.940688 23
PY  - 2009///
CY  - Chandni Chowk, Delhi
PB  - Global Media
KW  - Hospitality industry
KW  - Marketing
KW  - Branding (Marketing)
KW  - Product management
KW  - Brand loyalty
UR  - https://ezproxy.taylors.edu.my/login?url=http://portal.igpublish.com/iglibrary/search/GLOBALMB0000109.html  
ER  -