Iacobucci, Dawn. <br/><br/>
MM / 
Iacobucci. 
 - Mason, Ohio :  South-Western/Cengage Learning,  c2010. 
 - xiv, 237 p. :  col. ill. ;  28 cm. 
<br/><br/> Title from cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324359770 (student ed.) 0324359772 (student ed.) 9780324784435 (student ed. package) 0324784430 (student ed. package) 9780324784312 (instructor ed.) 0324784317 (instructor ed.) 9780324784428 (instructor ed. package) 0324784422 (instructor ed. package) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / IAC 2010