TY  - BOOK
AU  - Iacobucci,Dawn
TI  - MM
SN  - 9780324359770 (student ed.)
U1  - 658.8 
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
N1  - Title from cover; Includes bibliographical references and index
ER  -