Crane, Frederick G. <br/><br/>
Marketing for entrepreneurs :  concepts and applications for new ventures / 
Frederick G. Crane. 
 - Los Angeles, Calif. :  SAGE,  c2010. 
 - xii, 227 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan. 
<br/><br/><label>ISBN: </label>9781412953467 (hbk.) 1412953464 (hbk.) 9781412953474 (pbk.) 1412953472 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Small business marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA 2010