Clow, Kenneth E. Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack. - Thousand Oaks, Calif. : SAGE, c2010. - xxviii, 537 p. : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9781412963121 (hbk.) 1412963125 (hbk.) Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 / CLO 2010