TY  - BOOK
AU  - Cadogan,John W.
TI  - Marketing strategy
T2  - SAGE library in marketing
SN  - 9781848601178 (hbk. : set of six volumes)
U1  - 658.802 
PY  - 2009///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Marketing
KW  - Management
KW  - Planning
KW  - Strategic planning
N1  - Includes bibliographical references; v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies - product strategy and promotion strategy -- v. 4. Marketing-mix strategies - distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy
ER  -