Marketing research / William G. Zikmund ... [et al.] - 2nd Asia-Pacific ed. - South Melbourne, Vic. : Cengage Learning, c2011. - xxv, 592 p. : ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9780170183345 (pbk.) 0170183343 (pbk.) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / MAR 2011