TY  - BOOK
AU  - Zikmund,William G.
TI  - Marketing research
SN  - 9780170183345 (pbk.)
U1  - 658.83 
PY  - 2011///
CY  - South Melbourne, Vic.
PB  - Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -