TY  - BOOK
AU  - Hutt,Michael D.
AU  - Speh,Thomas W.
TI  - Business marketing management: B2B 
SN  - 9780324581638 (pbk. : Int. ed.)
U1  - 658.804 
PY  - 2010///
CY  - Australia
PB  - South-Western/Cengage Learning
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -