TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
T2  - Essential design handbooks
SN  - 9789812456069 (hbk.)
U1  - 658.827 
PY  - 2008///
CY  - Singapore
PB  - Page One
KW  - Brand name products
KW  - Product management
KW  - Branding (Marketing)
N1  - First published: Hove : RotoVision, 2008; Includes bibliographical references and index
ER  -