Gabay, J. Jonathan.

Gabay's copywriting compendium / Copywriting compendium. J. Jonathan Gabay. - London : Hodder Education, 2010. - 709 p. : ill. ; 24 cm.

Includes index. "Endorsed by the Chartered Institute of Marketing"--Cover.

9781444110920 (pbk.) 1444110926 (pbk.)


Advertising copy.

659.132 / GAB 2010