Gabay, J. Jonathan.
Gabay's copywriting compendium /
Copywriting compendium.
J. Jonathan Gabay.
- London : Hodder Education, 2010.
- 709 p. : ill. ; 24 cm.
Includes index. "Endorsed by the Chartered Institute of Marketing"--Cover.
9781444110920 (pbk.) 1444110926 (pbk.)
Advertising copy.
659.132 / GAB 2010