Strategic market relationships : from strategy to implementation /
Bill Donaldson, Tom O'Toole.
- 2nd ed.
- Chichester ; Hoboken, N.J. : John Wiley, c2007.
- xiv, 269 p. : ill. ; 24 cm.
Includes bibliographical references (p. [249]-262) and index.
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
9780470028803 (pbk.) 0470028807 (pbk.)
Relationship marketing. Strategic alliances (Business) Business networks. Industrial management.