Donaldson, Bill, 1948-

Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester ; Hoboken, N.J. : John Wiley, c2007. - xiv, 269 p. : ill. ; 24 cm.

Includes bibliographical references (p. [249]-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

9780470028803 (pbk.) 0470028807 (pbk.)


Relationship marketing.
Strategic alliances (Business)
Business networks.
Industrial management.

658.812 / DON 2007