TY  - BOOK
AU  - Donaldson,Bill
AU  - O'Toole,Tom
TI  - Strategic market relationships: from strategy to implementation 
SN  - 9780470028803 (pbk.)
U1  - 658.812 
PY  - 2007///
CY  - Chichester, Hoboken, N.J.
PB  - John Wiley
KW  - Relationship marketing
KW  - Strategic alliances (Business)
KW  - Business networks
KW  - Industrial management
N1  - Includes bibliographical references (p. [249]-262) and index; Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word
ER  -