Lamb, Charles W.
Essentials of marketing /
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
- Seventh edition
- xxiii, 648 pages : colour illustrations ; 28 cm
Previous ed.: 2009.
Includes bibliographical references and indexes.
9780538478342 (paperback) 0538478349 (paperback)
Marketing.
Marketing--Management.
658.8 / LAM 2012