TY  - BOOK
AU  - Blythe,Jim
AU  - Megicks,Phil
TI  - Marketing planning: strategy, environment and context 
SN  - 9780273724711 (pbk.)
U1  - 658.802 
PY  - 2010///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes bibliographical references and index
ER  -