Gupta, Abhishek. <br/><br/>
Advertising management :  concepts and cases / 
Abhishek Gupta. 
 - New Delhi :  Cyber Tech Publications,  2009. 
 - 264 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788178845067 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Management.<br/>Advertising--Management.--India
<br/><br/><label>Dewey Class. No.: </label>659.1  / GUP 2009