TY  - BOOK
AU  - Gupta,Abhishek
TI  - Advertising management: concepts and cases 
SN  - 9788178845067 (hbk.)
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Cyber Tech Publications
KW  - Advertising
KW  - Management
KW  - India
N1  - Includes bibliographical references and index
ER  -