Fox, Vanessa,  1972- <br/><br/>
Marketing in the age of Google :  a non-technical guide to search engine strategy / 
Vanessa Fox. 
 - Hoboken, N.J. :  John Wiley,  c2010. 
 - xiv, 242 p :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google. 
<br/><br/><label>ISBN: </label>9780470537190 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet searching.<br/>Web search engines.
<br/><br/><label>Dewey Class. No.: </label>658.872  / FOX 2010