TY  - BOOK
AU  - Fox,Vanessa
TI  - Marketing in the age of Google: a non-technical guide to search engine strategy 
SN  - 9780470537190 (hbk.)
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Internet searching
KW  - Web search engines
N1  - Includes bibliographical references and index; How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google
ER  -