TY  - BOOK
AU  - Gass,Robert H.
AU  - Seiter,John S.
TI  - Persuasion, social influence, and compliance gaining
SN  - 9780205698189 (pbk.)
U1  - 303.342 
PY  - 2011///
CY  - Boston
PB  - Allyn & Bacon
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Manipulative behavior
N1  - Includes bibliographical references and index; Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion
ER  -