Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 10th ed. 
 - Boston, MA :  Pearson/Allyn & Bacon,  c2011. 
 - xxiv, 480 p. :  ill. (chiefly col.), col. map ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics. 
<br/><br/><label>ISBN: </label>9780205693054  (pbk.) 0205693059  (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / VIV 2011