DeFleur, Melvin L.  1923- <br/><br/>
Mass communication theories :  explaining origins, processes, and effects / 
Melvin L. DeFleur. 
 - Boston, MA :  Allyn & Bacon,  c2010. 
 - xx, 358 p. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205331727 (pbk.) 0205331726 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / DEF 2010