Arnell, Peter. Shift : how to reinvent your business, your career, and your personal brand / Peter Arnell ; with Steve Kettmann ; [foreword by Martha Stewart] - 1st ed. - New York, N.Y. : Broadway Books, c2010. - 206 p., [8] p. of plates : ill. ; 22 cm. Includes index. ISBN: 9780385526272 (hbk.) 038552627X (hbk.) Subjects--Topical Terms: Organizational change.Change (Psychology)Branding (Marketing) Dewey Class. No.: 650.1 / ARN 2010