TY  - BOOK
AU  - Arnell,Peter
TI  - Shift: how to reinvent your business, your career, and your personal brand 
SN  - 9780385526272 (hbk.)
U1  - 650.1 
PY  - 2010///
CY  - New York, N.Y.
PB  - Broadway Books
KW  - Organizational change
KW  - Change (Psychology)
KW  - Branding (Marketing)
N1  - Includes index
ER  -