Lutz, Robert A. <br/><br/>
Car guys vs. bean counters :  the battle for the soul of American business / 
 Car guys versus bean counters 
Bob Lutz. 
 - New York, N.Y. :  Portfolio/Penguin,  2011. 
 - xii, 241 p., [16] p. of plates :  ill. (some col.) ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781591844006 (hbk.) 1591844002 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Automobile industry and trade--United States.<br/>New products--United States.
<br/><br/><label>Dewey Class. No.: </label>338.7629222  / LUT 2011