Hashimoto, Kathryn.
Casino marketing : theories and applications /
Kathryn Hashimoto.
- Boston : Prentice Hall, c2010.
- x, 150 p. : ill. ; 24 cm.
- Casino management essentials series .
- Casino management essentials series. .
Includes bibliographical references and index.
9780131996144 (pbk.) 0131996142 (pbk.)
Casinos--Marketing.
Casinos--Management.
795.0688 / HAS 2010