Persuasion on-line and communicability : the destruction of credibility in the virtual community and cognitive models /
Francisco V. Cipolla-Ficarra.
- New York : Nova Science Publishers, c2010.
- 66 p. : ill. ; 23 cm.
- Computer science, technology and applications .
- Computer science, technology and applications. .
Includes bibliographical references and index.
Introduction -- Techniques and methods -- Models and guidelines for interactive design -- From human-computer communication to human-computer interaction -- Persuasion: main variables of communication in the virtual community -- Persuasion complexity: dynamic persuader and interactive persuaded person -- Persuasion, education and new technologies -- Lesson learned and conclusion.