TY - BOOK AU - Cipolla-Ficarra,Francisco V. TI - Persuasion on-line and communicability: the destruction of credibility in the virtual community and cognitive models T2 - Computer science, technology and applications SN - 9781616682682 (pbk.) U1 - 006.7 PY - 2010/// CY - New York PB - Nova Science Publishers KW - Interactive multimedia KW - Social aspects KW - Human-computer interaction KW - User interfaces (Computer systems) KW - Persuasion (Psychology) N1 - Includes bibliographical references and index; Introduction -- Techniques and methods -- Models and guidelines for interactive design -- From human-computer communication to human-computer interaction -- Persuasion: main variables of communication in the virtual community -- Persuasion complexity: dynamic persuader and interactive persuaded person -- Persuasion, education and new technologies -- Lesson learned and conclusion ER -