Kurtz, David L.
Boone & Kurtz contemporary marketing / David L. Kurtz.
Boone and Kurtz contemporary marketing Contemporary marketing
- 15th ed.
- Mason, OH : South-Western, Cengage Learning, c2012.
- 1 v. (various pagings) : col. ill. ; 29 cm.
Includes bibliographical references and index.
9781111221782 (hbk.) 1111221782 (hbk.)
Marketing.
658.8 / KUR 2012