TY  - BOOK
AU  - Kurtz,David L.
TI  - Boone & Kurtz contemporary marketing / David L. Kurtz
SN  - 9781111221782 (hbk.)
U1  - 658.8 
PY  - 2012///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -