White, Margaret A.

The management of technology and innovation : a strategic approach / Technology & innovation Margaret A. White, Garry D. Bruton. - 2nd ed. - Mason, OH : South-Western, Cengage Learning, c2011. - xxii, 388 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9780538478229 (pbk.) 0538478225 (pbk.)


Technological innovations--Management.
New products--Management.
High technology industries--Management.

658.514 / WHI 2011