The management of technology and innovation : a strategic approach /
Technology & innovation
Margaret A. White, Garry D. Bruton.
- 2nd ed.
- Mason, OH : South-Western, Cengage Learning, c2011.
- xxii, 388 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780538478229 (pbk.) 0538478225 (pbk.)
Technological innovations--Management. New products--Management. High technology industries--Management.