TY  - BOOK
AU  - Reed,Wendy Foegen
TI  - Selling for the long run: build lasting customer relationships for breakthrough results 
SN  - 9780071748551 (hbk.)
U1  - 658.812 
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Relationship marketing
KW  - Selling
KW  - Sales management
N1  - Includes index
ER  -