TY  - BOOK
AU  - Ogden,James R.
AU  - Rarick,Scott
TI  - The entrepreneur's guide to advertising
T2  - The entrepreneur's guide
SN  - 9780313365836 (ebk.)
AV  - HF5823 .O3587 2010eb
U1  - 659.1 22
PY  - 2010///
CY  - Santa Barbara, Calif.
PB  - Praeger
KW  - Advertising
KW  - Management
KW  - Marketing
KW  - Entrepreneurship
KW  - Small business
KW  - Electronic books
N1  - Includes index; What is advertising, and how does it fit into the marketing plan? -- Outside suppliers and other sources of help -- Brand development -- Developing your advertising plan -- Media basics -- Choosing and executing your media plan -- Crafting your message -- Integrating other marketing communications components into your executions -- Putting the plan together and measuring its effectiveness -- The future for entrepreneurial advertising
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=318807
ER  -