Jackson, Steve. <br/><br/>
Cult of analytics :  driving online marketing strategies using Web analytics / 
Steve Jackson. 
 - 1st ed. 
 - Amsterdam :  Elsevier/Butterworth-Heinemann,  2009. 
 - xviii, 265 p. :  ill. ;  25 cm. 
 - E-marketing essentials .
 - E-marketing essentials. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781856176118 (pbk.) 1856176118 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Web usage mining.
<br/><br/><label>Dewey Class. No.: </label>658.872  / JAC 2009