TY  - BOOK
AU  - Jackson,Steve
TI  - Cult of analytics: driving online marketing strategies using Web analytics 
T2  - E-marketing essentials
SN  - 9781856176118 (pbk.)
U1  - 658.872 
PY  - 2009///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Internet marketing
KW  - Web usage mining
N1  - Includes index
ER  -