Burns, Alvin C. Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - Boston : Prentice Hall, c2012. - xxii, 391 p. : col. ill. ; 26 cm. Includes bibliographical references and index. ISBN: 9780135078228 (pbk.) 0135078229 (pbk.) Subjects--Uniform Titles: Microsoft Excel (Computer file) Subjects--Topical Terms: Marketing research Dewey Class. No.: 658.830285554 / BUR 2012