Fisk, Raymond P. <br/><br/>
Interactive services marketing / 
Raymond P. Fisk, Stephen J. Grove, Joby John. 
 - Boston :  Houghton Mifflin,  c2008. 
 - xxiv, 276 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780618641802 (pbk.) 0618641807 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIS 2008