Simakova, Elena, 1973- Marketing technologies : corporate cultures and technological change / Elena Simakova. - London ; New York : Routledge, 2013. - xvi, 185 p. ; 24 cm. - Routledge studies in innovation, organization, and technology . Includes bibliographical references and index. ISBN: 9780415624770 (hbk.) Subjects--Topical Terms: Organizational change.Electronic commerce.Technological innovations--Economic aspects.Management--Technological innovations. Dewey Class. No.: 381 / SIM 2013