Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.] 
 - 6th ed. 
 - Singapore :  Pearson Education South Asia,  2013. 
 - xxviii, 874, [83] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes biblographical references and index. 
<br/><br/><label>ISBN: </label>9789810687977 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Asia
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 2013