Kaputa, Catherine, 1948- Breakthrough branding how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / [electronic resource] : Catherine Kaputa. - Boston : Nicholas Brealey Pub., 2012. - 1 online resource (496 p.) Includes bibliographical references and index. ISBN: 9781857889956 (ebk.) 1857889959 (ebk.) Subjects--Topical Terms: Branding (Marketing)Success in business. Dewey Class. No.: 658.8/27