Communication theories : origins, methods, and uses in the mass media /
Werner J. Severin, James W. Tankard.
- 5th ed.
- New York, NY : Addison Wesley Longman, c2010.
- xv, 411 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780205727261 (pbk. : Int. ed.)
Mass media. Communication. Interpersonal communication.