Severin, Werner J.

Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed. - New York, NY : Addison Wesley Longman, c2010. - xv, 411 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780205727261 (pbk. : Int. ed.)


Mass media.
Communication.
Interpersonal communication.

302.23 / SEV 2010