TY  - BOOK
AU  - Bowie,David
AU  - Buttle,Francis
TI  - Hospitality marketing: an introduction 
SN  - 9780750652452
U1  - 647.940688 22
PY  - 2004///
CY  - Amsterdam, Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Hospitality industry
KW  - Marketing
KW  - Hotels
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=189557
ER  -