Marketing research / 
David A. Aaker ... [et al.] 
 - 11th ed. 
 - [Singapore] :  John Wiley & Sons Singapore,  c2013. 
 - xiv, 647 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118321812 (pbk. : ISE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR 2013