TY - BOOK AU - Battelle,John TI - The search: how Google and its rivals rewrote the rules of business and transformed our culture SN - 9781591840886 (hbk.) U1 - 338.76102504 PY - 2006/// CY - New York PB - Portfolio KW - Google (Firm) KW - Google KW - Internet industry KW - United States KW - Web search engines KW - Internet searching KW - Information society N1 - Includes index ER -