Mooradian, Todd A. <br/><br/>
Strategic marketing / 
Todd Mooradian, Kurt Matzler, Lawrence J. Ring. 
 - Upper Saddle River, N.J. :  Pearson Education,  c2012. 
 - xxiv, 384 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780137136971 (pbk. : Int ed.) 0137136978 (pbk. : Int ed.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOO 2012